Community Portal, Online Marketing & Social Presence
As Director of Online Strategy, deployed marketing tactics, online portal and IT infrastructure to grow organization to 3,000 members.
- Design a virtual community for expatriates of Atlantic Canada
- Market networking events and social programs to members, businesses, governments and sponsors
- Low cost: Organization is non-profit
- Website powered by Drupal CMS delivers a scalable, interactive experience with easy content publishing
- Leveraged Web 2.0 apps for ecommerce and marketing such as a Facebook Page, Twitter feed, LinkedIn Group, Eventbrite gateway, YouTube channel and Google Analytics.
- Low-maintenance, zero-cost IT infrastructure powered by Google Apps.