Community Portal, Online Marketing & Social Presence

As Director of Online Strategy, deployed marketing tactics, online portal and IT infrastructure to grow organization to 3,000 members.

The Challenge

• Design a virtual community for expatriates of Atlantic Canada
• Market networking events and social programs to members, businesses, governments and sponsors
• Low cost: Organization is non-profit

The Solution

• Website powered by Drupal CMS delivers a scalable, interactive experience with easy content publishing
• Leveraged Web 2.0 apps for ecommerce and marketing such as a Facebook Page, Twitter feed, LinkedIn Group, Eventbrite gateway, YouTube channel and Google Analytics.
• Low-maintenance, zero-cost IT infrastructure powered by Google Apps.